About

Award Winning Designer

I’m Jo Kidd the face and name behind my Jo Kidd brand. 

Why, Jo Kidd well it’s me. The name that provided me with many laughs growing up. Fast forward – I am a busy mum to 3. I’m a hockey player (NZ Rep) that has loved fashion for my entire life.

My qualifications are in Fashion and Design studied at Ara Institute of Canterbury (ARA);  and Small Business and Project Management; and Money Management studied at Te Wānanga o Aotearoa (TWoA) in Canterbury. 

I specialise in child couture, boutique limited editions; and maternity for photographic props.

I am dedicated to being the best at my craft and have been rewarded for my efforts as the recipient of awards from "Dupot LYCRA®"Canterbury Fashion Week “Childrenswear Designer” and “Fashion Designer” awards.

My other passion is field hockey; I’ve played since I was 8! I love it and feel privileged to been able to wear the silver fern on my chest.

Each piece I create is about me and translating me into signature, wearable piece for your little fashionista.  My boutique appeal is what keeps me unique and I am proud to be a 100% New Zealand label.

Definitely not the life I imagined when I was growing up. I always wanted to be a Police Officer; but as it turns out designing was always me.